About the blog

The musings of a management consulting associate and former philosophy student, usually on subjects in which he has no expertise or authority. This blog is my own project, and any views expressed here are most certainly not those of my employer, L.E.K. Consulting.

The name of the blog is a reference to Wittgenstein’s Philosophical Investigations §309 – “What is your aim in philosophy – To shew the fly the way out of the fly-bottle”. I currently understand this to mean that a set way of thinking or otherwise useful heuristic (in the case of the fly, its phototaxis) can prevent us from solving the problem at hand. Sometimes solving a problem means realizing the limits of our normal ways of thinking about it.

The subtitle is a bastardization of the famous last proposition of the Tractatus Logico-Philosophicus – Whereof one cannot speak, thereof one must be silent – and highlights my utter failure to live up to that principle.


If you would like to get in touch, I can be reached at shewingthefly@yahoo.co.uk

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